Wine Box Market – U.S. is projected to hold around 78% of the North America Globally

The global wine box market valuation is expected to reach US$ 1,112.5 Mn in 2022. Future Market Insights (FMI) analysis estimates the wine box sales will increase at 5.1% CAGR between 2022 and 2032. The overall sales of wine boxes are expected to reach US$ 1,829.5 Mn by 2032.

The U.S. wine box market is driven by increasing demand for bottled wine across the globe. Wine is considered to be the most preferred choice of beverage in the U.S. The demand in the market is further contributed by rising preference for convenience, ease of transport, and cost-effectiveness.

Hence, leading companies are opting for attractive packaging to increase their brand awareness and gain revenue. Bottled wines are easy to store and transport, making it the ideal choice for consumers who want to enjoy a good bottle of wine without having to worry about spoilage. Bottled wine is also typically more cost-effective and sustainable than other options such as cans.

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Due to the convenience and attractive look of bottled wine, fine-dine restaurants are increasingly offering their customers the option to purchase bottles of their favorite wines, making it easy for patrons to take home a bottle after dining. This is expected to create conducive environment for the key players in the market.

In August 2020, Smurfit Kappa, a manufacturer of corrugated packaging, introduced a new Bag-in-Box solution to extend the shelf life of boxed wines. The SmartLife solution blends filling-performance measurements and practical training together to uncover improvements areas in the supply chain.

In addition, the increasing popularity of home delivery services for wine has made it easy for consumers to purchase their favorite wines without leaving their homes. This has further boosted the demand for wine box, as consumers can now easily have bottles delivered straight to their doorstep.

Wine box are often cheap and easy to transport than traditional bottles, which is ideal for those who may not have access to a full-sized bottle. Additionally, wine box often come in larger quantities, which can save money in the long run since few purchases are needed. As such, wine box offer an ideal option for those looking to enjoy their favorite bottles without having to pay a premium.

In short, the U.S. wine box market is being driven by an increased demand for bottled wine, as well as convenience and affordability factors. As more consumers look to enjoy their favorite wines without breaking the bank, the demand for boxed wines will only continue to grow in the coming years.

For Instance, in August 2022, Juliet is introducing a new line of sustainable boxed wines created in a facility recognized by the California Sustainable Winegrowing Alliance (CSWA) and constructed from recyclable materials.

Key Takeaways from the Wine Box Market

  • The wine box in the U. S is expected to register a steady CAGR during the forecast period (2022-2032)
  • U.S is estimated to hold around 78% share of the global wine box market during the projected period.
  • Increasing usage of home delivery services to order wine box at doorsteps will stimulate demand in U.S.
  • Growing demand for bottled wine is anticipated to boost the demand for wine box in U.S.

“Increasing demand for bottled wine in U.S. is likely to drive the demand for attractive wine boxes packaging solutions. Hence, the key players are engaged in manufacturing new bottle designs to attract customer base.”– Says an FMI Analyst.

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Competition Landscape in the Wine Box Market

Key players in U.S. wine box market are investing in research and development practices and innovating new bottle design to attract the customers. In addition, key players are also engaged in numerous strategies such as partnerships, product launch, merger & acquisition, and collaboration to expand their market share.

Smurfit Kappa, Kroger Co, and Orcon are the key players in the U.S. wine box market.

Recent Developments

  • In October 2022, the Kroger Co announced the launch of its largest grocery chain, announced the availability of its annual Winter Wine Box Celebration Pack in a few select locations.
  • In March 2021, Orcon Industries released ISTA 3A tested wine packing boxes for making safe wine shipping feasible for end-user industries.

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Wine Box Industry by Category

By Material:

  • Paper & Paperboard
  • Wood

By Capacity:

  • Single Bottle Box
  • Multi Bottle Box

By Box Type:

  • Slotted Box
  • Folded Box
  • Telescope Box
  • Die-cut Box

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

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