Top 10 Reasons to Do Social Media Marketing in 2023

December 23, 2022December 23, 2022 James Martin 0 Comments

For businesses, it has become imperative to have a strong online or virtual presence. And social media is one of the effective mediums for companies to share content and directly connect with their audience.

Social media marketing proved to be a performing adverting tool for an organization offering plenty of benefits from brand recognition and customer satisfaction to increased conversion and cost-efficiency. Social platforms like Facebook, LinkedIn, Instagram, and Twitter, have a unique set of audiences. And companies can segment and target their audiences based on specific demographics and interests to get optimum results.

Increases Your Brand Awareness

Social media is one of the perfect platforms to share business products and services updates, the latest news, trending topics, short videos, and ads directly with your target audience. By addressing trending topics or customer questions, the brand increases its visibility bandwidth from existing customers to new leads. Targeting the prospects through the right channel increases brand visibility and awareness.

Provides Opportunities to Increase Market Share

Around half of internet users around the world is active on social media. Companies with strong social media presence observe a rapid increase in their market share as each post on social media is an opportunity for conversion. Every blog post, image, video, or comment is a chance for someone to react, and every reaction can lead to a site visit, increased lead-to-closed rate, and market share.

Retargeting and Brand Loyalty

Social media helps retarget the consumers who abandoned their cart by serving ads on their social media platforms, such as Facebook and Instagram. Machine learning helps display targeted ads to the right person, reducing abandoned carts. Thus, paying attention to customer needs and interactions and acknowledging concerns increases brand loyalty.

Improved Customer Satisfaction and Service

A consumer poll states that 88 percent of consumers are less likely to buy from a merchant that does not respond to customer complaints or comments. Responding to customer comments or queries gives them a sense of trust and shows the company’s engagement and interest, leading to customer satisfaction.

Builds Brand Authority

Posting relevant content regularly on social media and frequent customer interaction helps build brand credibility and authority. The content relevancy demonstrates your expertise in that specific area. The more people follow and likes/retweet the posts of a business account on Facebook, Twitter, and LinkedIn, the more brand authority the business receives.

Increase in Organic Traffic

Sharing blogs and other content with links directed to your site drives traffic to your website. Interesting content has a higher chance of getting clicked through to your website. The more quality and engaging content you share, like videos, infographics, tips, etc., on social media platforms, the more organic traffic you drive to your website.

Search Engine Optimization

Marketing research states that there is a correlation between the average number of shares, comments, and like on social platforms with the site’s ranking on search engines. If we search for an organization on Google, we find the links to their Facebook, Instagram, or LinkedIn page, i.e., ranking their social profile. An active social presence of a business helps increase its ranking.

Real-time performance analysis

Social media uses a wide range of analytics tools to help us constantly track how well our posts perform. Businesses can see the kind of interaction they produce and allow you to change or make updates accordingly.

Increase in Conversion Rates

HubSpot claims a 100 percent higher lead-to-close ratio using social media than other outbound tactics. BigCommerce used an existing video, for creating three shorter videos to run an ad campaign on Facebook. It resulted in three times more free trial conversions than the previous campaign.

Cost-effectiveness

Social media marketing is three times less than traditional marketing methods like direct mail, broadcast TV, magazine, newspaper, etc. The time spent on creating and publishing content for social media is comparatively less than the yielded results.

Content Inception, a digital marketing expert, provides Social Media Marketing services backed with data-driven content strategy to help businesses reach a larger audience pool and build their brand presence. CI uses appropriate marketing tactics such as visual, video, and text posts to communicate with the audience.