The Importance of Digital Marketing for your Business
Today, the majority of people across the globe use the internet on a daily basis. Your potential customers are online every day, so your business must be presented online to be seen by people. The fact that people spend more time online these days, highlights the importance of being presented online through digital marketing for businesses of any kind.
Main digital marketing tools that are widely used by market participants are as below:
- Search Engine Optimization (SEO)
SEO is the gold standard, when it comes to digital marketing. SEO refers to the guidelines, best practices and standards to direct more traffic to a website, convert more visitors to loyal customers and make a website grow purely organic. SEO is the most recommended digital marketing method for businesses of any type, as it helps you to evolve by making your business rank higher on major search engines like Google.
- Social Media
The power of social media is nothing to be discussed these days. The major social media platforms like Facebook, Instagram and Twitter are very popular among the overwhelming majority of internet users around the globe. Through social media, as a digital marketing tool, you will be able to get access to millions of users to introduce your new products, get feedback under your posts and more importantly work with social media influencers to like and share your posts and products.
- Google Ads
Google is the most powerful search engine in the world. Majority of people use Google to find answers to their queries. It goes without saying that websites who are sitting on top of Google search result pages have a far better chance to be selected by users. Google Ads provide such service for businesses to be on top of its search result, though by paying the price. Utilizing Google Ads, as an effective marketing tool can boost your business within a short period of time. Even though it is highly recommended to have your professional SEO service in place to grow your business organically, if you have enough budget to pay for Google Ads as well as your SEO plan, we would like to assure you that you will get the best result within a short period of time.
There are many benefits associated with digital marketing for small, medium or large businesses. Here in this article, we will explain the major values that digital marketing would add to your business if being done professionally.
- Cost Effective
Digital marketing is far cheaper than traditional marketing methods. You must pay a fortune to take your business on a billboard located in a busy area of the city, while with digital marketing, you can pay far less and be presented on popular areas of virtual space. The beauty of digital marketing is that due to the cost effectiveness, you will have a better ROI (Return on Investment) in comparison with the traditional marketing methods.
- Wide Range of Audience
Digital marketing targets people all around the world. In contrary with traditional marketing method which is limited to an area, like local newspapers that are limited to a specific community, billboards that are limited to a town or city, or TV Ads that are limited to the TV audiences only, digital marketing can approach users all around the globe if they have access to the internet. Therefore, the opportunity is unlimited for businesses to expand the network of their customers across the world.
- Customers trackability
You must pay a fortune to rent a billboard located in a busy area or for a TV Ad on a popular show. However, you will not have a clue about how many people have seen it or reacted based on that traditional marketing method. In contrast, digital marketing provides you with much precise information on how audiences reacted to your marketing method and makes you capable of making precise decisions on whether to continue with your current marketing method or change based on your audiences’ reaction.
- Target Quality Audiences
Again, the traditional method of marketing makes your business visible to people who are passing by a busy road, in case of renting a billboard. This doesn’t necessarily mean that those people are interested in your products or services. With digital marketing, considering that people share their preferences on the internet, you will be able to target the audiences who are most likely to be interested in your services or products. In other words, using digital marketing methods make you capable of filtering out irrelevant users and focus on quality audiences only.
- Marketing Performance Measurement made easy
There are plenty of measuring tools out there like Google Analytics, Traffic Cost, Google Search Console, Conversion Rate, Bounce Rate and a lot more to measure how your digital marketing method is progressing. Unlike traditional marketing, by using such tools, business owners are able to monitor their marketing performance and react instantly if it is not moving on the right track. This is a very valuable benefit of digital marketing, as you will be able to take corrective action before it’s too late!
- Engagement
Digital marketing provides businesses the capability of being in contact with customers in real- time. It makes you capable of interacting with customers to answer their questions, help them with any issue or difficulty they may have with your products or respond to any query your customers may have. Also, you can respond to negative feedback from some unhappy customers. People are able to see the positive feedback, your prompt action on issues and difficulties and also your reaction on negative feedback to quell your unhappy customers’ concern.
- Reputation and trustworthy
Being presented online is now an integral part of doing business, regardless of the business type. All business owners have fully understood the importance of digital marketing, so have your competitors. In such an atmosphere, if your business is not seen on the internet or not performing well on search engines, people would consider it as an important weakness for your brand name and generalize it to your whole business. Internet users are now tending to trust businesses who are ranking high on major search engines like Google. Therefore, you must consider digital marketing for the sake of reputation and credibility.
How to compete with Digital marketing
In the digital era that we are living in, digital marketing is the most important element for businesses of any type. To create a proper digital marketing plan that suits your business best, you must work with a professional digital marketing service provider. As one of the best companies of its type, Websima DMCC has provided considerable quality services to a wide range of businesses across UAE and internationally over the last ten years. They have a proven track record of success that creates peace of mind, if you choose to work with them.
Websima offers a free consultation meeting, so if you are new in the market or already have a digital marketing plan that never met your expectations, feel free to contact them and discuss your project further. They will get back to you shortly with a proper solution to fulfil your needs perfectly.
