Investing in a brand new website

It’s vital to ensure that your website represents your work both effectively and professionally. A company that wants to design a website from scratch, or bring an outdated website back into relevance, needs to consider no end of ways to be sure and make sure they get the end result they so desire. This is no easy process. There are a number of things to be taken fully into account too.

Website Design, Graphic Design and Branding Strategy have trends which run on often routine cycles. However, the advancement of digital technologies in recent years has rapidly evolved the ways in which web content is produced. Also in how it is found, viewed and consumed. As technologies advance to alter user behaviour – it is essential that businesses look to their website – their greatest digital asset – and are constantly assessing its suitability against these current advancements. Countless studies have shown the rampant rate at which mobile display has overtaken and continuously grown over desktop. In 2022 alone, the split globally had reached almost 70% in favour of mobile. From this, it is a safe assumption that 2023 will show further evidence of this continuation.

Be sure your website is 100% mobile-friendly

Since 2015, Google has in fact, continued to increase the relevance of mobile friendliness as a major ranking factor. Any professional operating in website development or SEO has therefore looked to adapt as best as possible to these changes over the last 6/7 years. But it is not only search engines which need to be considered with this factor. As demonstrated in the shift toward a 70% exclusivity of mobile web views – it is clear that users’ habits on websites will change dramatically. Traditionally, users would give a much longer window of time for a website to load. This is all before they would choose to bounce and pursue other avenues. Though with the progression of mobile data speeds becoming faster, their patience with slow sites will begin to dwindle.

It will help you vastly

A mobile friendly website is – in one way – a positive ranking signal to search engines and in another is certainly a way to keep users interested in one business’ site rather than that of a competitor. Having content that is fast, responsive and user-friendly is a must. It is key when looking at the ways in which a business’ website can be accessed by search engines and users in 2022 and beyond.

Your content is key

Content is the best tool to invest in a solid digital marketing strategy. This is as there are a variety of ways to repurpose it. For example, you may create a blog post and make a podcast on the same topic. This content could help you run an email marketing campaign. All those marketing channels drive traffic back to your site with the potential to convert. Staying on track with content creation for your social media can be a huge hassle. By generating strong, quality content, you can reshare your message across social media. This is without ever having to worry about new ideas. Social media is highly vital to the overall success of your business for many reasons.

Overall

Investing in a website and structured digital marketing strategy is vital to your company’s success. It can positively impact your business’ growth, brand recognition, credibility, ease of access and customer satisfaction. Put simply, do not just rush into this and go with the first quote you get. Also, have a good think again and again as to what it is you are also trying to do as a business too, also.